Our Story: Why Kindness Matters in Beauty

True beauty is more than appearance — it’s how we treat ourselves, each other, and the planet. At be you beauty, our journey began with a single vision: to create our own brand of vegan-friendly, cruelty-free, sustainable, and kind beauty and wellness products — inspired by our personal experience in the beauty and wellness industry.

After years working behind the scenes in beauty, we asked ourselves: what is the real cost of conventional beauty? The answer led us to uncover toxic ingredients, animal testing, greenwashing, and profit-first mindsets that left us — and so many others — disillusioned.

We didn’t want to curate someone else’s story. We wanted to write our own. So we built be you beauty from the ground up: a brand rooted in kindness, honesty, and healthy skincare that works in harmony with your body and the world around you.

Everything we sell is ethically made, never tested on animals, and powered by plant-based, skin-loving ingredients. Our mission is to prove that beauty can be high-performing, safe, and deeply kind — all at once.

What makes us different?

• Vegan-friendly formulas
• 100% cruelty-free — no animal testing ever
• Sustainable sourcing & eco-conscious packaging
• Non-toxic, clean ingredients that nourish your skin
• Wellness-led products that support your self-care rituals

We’re proud to be a global beauty brand that reflects a more conscious future. And although we exclusively offer our own products, we love building community — so we’re open to collaborations, shout-outs, referral partnerships, and special promos with other values-aligned brands and creators.

Thank you for being part of this journey. Here's to beauty with purpose, and to becoming the best version of you — naturally, ethically, and beautifully.

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Follow our journey for more insights, tips, and products that align with beauty that’s kind.

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